Subject
“Eating Local Food” will reduce food miles which seems an excellent way to cut our carbon footprint. However, is it an efficient way to reduce carbon emissions?<
Marketing Analysis
- Food mile emissions caused by planes, trucks, boats, and trains moving food.
- Food mile only takes 11% of the entire food emissions process.
- 84% of the whole food emissions is caused by food production, which is mainly caused by growing and storing food.
- The most efficient way to cut carbon footprint is not only eating locally, but also eat seasonal food.
Solutions
GoMeal is an application that allows people who care about the environment and health to search, share healthy recipes and go to related events together. This App will teach them how to cut their carbon footprint and save them from thinking about how to make healthy tasty meals.
Age:
Occupation:
Status:
Children:
Salary:
Residences
Working
31
Technical Manager
Married
5 year old boy
$123,535 / year
Noe Valley
Cooking for family
References:
https://pubs.acs.org/doi/abs/10.1021/ac061027p
https://ourworldindata.org/food-choice-vs-eating-local
https://ourworldindata.org/food-waste-emissions
https://www.visualcapitalist.com/visualising-the-greenhouse-gas-impact-of-each-food/
https://www.foodunfolded.com/article/do-you-know-the-carbon-footprint-of-these-common-foods
https://www.pexels.com/
https://www.shutterstock.com/
Subject
“Eating Local Food” will reduce food miles which seems an excellent way to cut our carbon footprint. However, is it an efficient way to reduce carbon emissions?
Marketing Analysis
- Food mile emissions caused by planes, trucks, boats, and trains moving food.
- Food mile only takes 11% of the entire food emissions process.
- 84% of the whole food emissions is caused by food production, which is mainly caused by growing and storing food.
- The most efficient way to cut carbon footprint is not only eating locally, but also eat seasonal food.
Steps
Open the app
Go to “In Season”
Input “Month” and “Location”
Check out the list of Products
Find the one she likes
Check out Nutrition
Go to Recipes
Check out the Details
Steps
Open the app
Go to “Recipe”
Serch by “Meal”
Choose “Dinner”
Check the recipe list
Find the recipe she likes
Check the recipe details
Make dinner with this recipe
Like this recipe
Add to “Save”
Ellen Brook
Technical Manager at San Francisco
Age:
Occupation:
Status:
Children:
Salary:
Residences
Working
31
Technical Manager
Married
5 year old boy
$123,535 / year
Noe Valley
Cooking for family
HEX
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Printing Use
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Web Use
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Printing Use
C: 66 M: 16 Y: 15 K: 0
HEX:
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Web Use
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Printing Use
C: 12 M: 60 Y: 81 K: 1
HEX:
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Web Use
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Printing Use
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Shopping Bag
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Letter Head & Name Card
References:
https://pubs.acs.org/doi/abs/10.1021/ac061027p
https://ourworldindata.org/food-choice-vs-eating-local
https://ourworldindata.org/food-waste-emissions
https://www.visualcapitalist.com/visualising-the-greenhouse-gas-impact-of-each-food/
https://www.foodunfolded.com/article/do-you-know-the-carbon-footprint-of-these-common-foods
https://www.pexels.com/
https://www.shutterstock.com/