Researches

Problems

- Lifestyle

- Social acceptance

- Shopping habits

- Sky-hight rents

- Not much storage space

- Don’t know where to start

Needs

- Save money

- Save time

- Quality vs quantity

- Being happy

- Efficiency

Goals

- Help users to save space, time and money

- Make users life easier

- Educate user about minimalism

- Help save the environment

Solutions

An app called Open Box that is easy to user for everyone who is interested in minimalist lifestyle and willing to pursue a better life by minimizing and recycling their stuffs.

Competitive Analysis - Storage
A San Francisco tased on-demand storage company

Pros:

• Providing item - level categorization and access to its users’ stuff

• Let users browse items from the community and rent everything

• Can rent your things out and earn credit to spend on Omni or cash out

• Offer same-day deliveries

Cons:

• The pricing is not flexible

A Boston based on-demand storage company uses cube as their unit.

Pros:

• Smartphone accessible storage

• Provides durable, securable, commercial grade containers

• Provide a convenient way for you to view, organize and request the return of your belongings

• Never locked into a plan, and only pay for what you use

Cons:

• Only serve in Boston area

A storage company that uses bins as their unit.

Pros:

• Corporate with Trader Joe’s

• They make it easy for their customers to store their items with pick-up service

• Excellent customer service

Cons:

• Three-month minimum storage term

Survey Result

Tony

“ It sounds interesting. I would like to try it someday. However, I don’t know how to start.”

Stephen:

I really like how it saves my time of thinking about what to buy, so I can have more twine to do things I like. I can be more productive.

Serena

I think it is a really good idea to prevent me buying too many unnecessary stuff.

Thanita:

- Lifestyle

It is also a good way to help with my minimimalism design style. I need to keep in mind that less is more.

Target Audience

LIVING AREA

Urban

LIVING SPACE

Limited space or live with roommate(s)

LEVEL OF SHOPPING ADDICTION

Medium / High

LEVEL OF MINIMALISM

Beginner

INCOME

Middle / Upper class

EDUCATION

High school diploma or higher

AGE RANGE

24 years old or older

GENDER

All

Age:

Gender:

Occupation:

Status:

Location:

24

Female

Stylist

Single

San Francisco

Bio
Susan is a passionate stylist who lives in San Francisco. She loves sophisticated living, shopping, and traveling. She is always keeping up with the trends. She lives by herself in a small but modern studio in the downtown area.
Personality
Extrovert, Open-mined, Creative, Active
Frustrations
- No space at home
- Messy room
- Spending too much money on shopping for unnecessary things
- No time to sell/donate unwanted/unused stuffs
Goals
- Bigger space
- Nicer living environment
- More Productive
- Doing good things for the society
Technology Level
Very Good with the devices (IOS mobile, tablet and laptop)

Empathy Map

Say
- My room is so packed and messy.
Think
- It could be so sweet if the process of donating and selling is easy.
- It could be cool to try minimalism, but it seems too complicated to do.
- To be a minimalist could help me to have a better living environment.
Do
- She played with her necklace.
- She spend a lot of money on buying things that are popular but not useful for her.
- She usually just store things at home or throw away, wasting money.
- Minimalism seems too hard for her, so she doesn’t even know how to start.
Feel
- I feel stressed when I was staying in my messy room.
- I feel so frustrated when I need to decide and get rid of things.
- I persuaded to become a minimalist.

Findings

Say
●Users were confused about “my box” page
●Users were not familiar with the icons
●Some users thought that the subscription price is too high
●Users were confused about the pickup process
●Users thought that there would be too many notifications
●Users don’t know how to deal with some to the junks
●Users concern about the safety of their items
●Users recently need to deal with some oversized items
●User sometimes willing to be charged by time instead of monthly charge
●Users confuse about “what is the company really about”

Solution

●Add Grid and List view which shows more details.
●Redesign the icons and apply some common icon designs, and add text descriptions.
●Create three tiers of the monthly subscription price. Offer free pick up and one free return and first month free trail.
●Clarify the user flow and revise the pages for order pick up.
●Sort the items with the checklist that is saving time, simpler and less confusing. Notification shows one time by box.
●Create a list of item restrictions so user knows what they can put into open box, and what to do with the junks.
●Offer an optional insurance/coverage from openbox or a third-party company. User will also take pictures of the box.
●We charge oversized items individually.
●We use our box size as unit. We charge one time, and user pays more for another extra service (return, more boxes).
●We create our company philosophy and vision statement, so users can have better idea what we do.

Please click here for Prototype

References:


https://www.penguin.co.uk/articles/features/2017/qpr/goobye-things-tips/

https://blog.beomni.com/tagged/stories

https://makespace.com/blog/posts/minimalist-living-tips/

https://www.pexels.com/

https://www.shutterstock.com/

The previews case study:

Go Meal,

Save the food

The next case study:

Little Monster,

the Mini Game

Linkedin

© 2020 Qian Li | All Rights Reserved.

Researches

  • Problems

    - Wasting Money

    - Lifestyle

    - Social acceptance

    - Shopping habits

    - Sky-hight rents

    - Not much storage space

    - Don’t know where to start

  • Needs

    - Save money

    - Save time

    - Quality vs quantity

    - Being happy

    - Efficiency

  • Goals

    - Help users to save space, time and money

    - Make users life easier

    - Educate user about minimalism

    - Help save the environment

Solutions
An app called Open Box that is easy to user for everyone who is interested in minimalist lifestyle and willing to pursue a better life by minimizing and recycling their stuffs.
Competitive Analysis - Storage
A San Francisco tased on-demand storage company

Pros:

• Providing item - level categorization and access to its users’ stuff

• Let users browse items from the community and rent everything

• Can rent your things out and earn credit to spend on Omni or cash out

• Offer same-day deliveries

Cons:

• The pricing is not flexible

A Boston based on-demand storage company uses cube as their unit.

Pros:

• Smartphone accessible storage

• Provides durable, securable, commercial grade containers

• Provide a convenient way for you to view, organize and request the return of your belongings

• Never locked into a plan, and only pay for what you use

Cons:

• Only serve in Boston area

A storage company that uses bins as their unit.

Pros:

• Corporate with Trader Joe’s

• They make it easy for their customers to store their items with pick-up service

• Excellent customer service

Cons:

• Three-month minimum storage term

Inspiration
The negative space speaks louder than the spaces filled with stuff
You never need to think bout which pot to use for which dish
There is nothing to distract you anymore
Survey Result
Design Process
Information Architecture
Moodboard
Target Audience
Personal

Susan Hoffman

“I want to know how to star to be a Minimalism.”

Age:

Gender:

Occupation:

Status:

Location:

24

Female

Stylist

Single

San Francisco

Bio
Susan is a passionate stylist who lives in San Francisco. She loves sophisticated living, shopping, and traveling. She is always keeping up with the trends. She lives by herself in a small but modern studio in the downtown area.
Personality
Extrovert, Open-mined, Creative, Active
Frustrations
- No space at home
- Messy room
- Spending too much money on shopping for unnecessary things
- No time to sell/donate unwanted/unused stuffs
Goals
- Bigger space
- Nicer living environment
- More Productive
- Doing good things for the society
Technology Level
Very Good with the devices (IOS mobile, tablet and laptop)

Empathy Map

  • Say
    - My room is so packed and messy.
    - I spend a lot of money on buying things that are popular.
    - I usually just store things at home or throw away. Minimalism seems hard for me
  • Think
    - It could be so sweet if the process of donating and selling is easy.
    - It could be cool to try minimalism, but it seems too complicated to do.
    - To be a minimalist could help me to have a better living environment.
  • Do
    - She played with her necklace.
    - She spend a lot of money on buying things that are popular but not useful for her.
    - She usually just store things at home or throw away, wasting money.
    - Minimalism seems too hard for her, so she doesn’t even know how to start.
  • Feel
    - I feel stressed when I was staying in my messy room.
    - I feel so frustrated when I need to decide and get rid of things.
    - I persuaded to become a minimalist.
User Tests ( 3 Rounds)
Findings

●Users were confused about “my box” page

●Users were not familiar with the icons

●Some users thought that the subscription price is too high

●Users were confused about the pickup process

●Users thought that there would be too many notifications

●Users don’t know how to deal with some to the junks

●Users concern about the safety of their items

●Users recently need to deal with some oversized items

●User sometimes willing to be charged by time instead of monthly charge

●Users confuse about “what is the company really about”

Solution

●Add Grid and List view which shows more details.

●Redesign the icons and apply some common icon designs, and add text descriptions.

●Create three tiers of the monthly subscription price. Offer free pick up and one free return and first month free trail.

●Clarify the user flow and revise the pages for order pick up.

●Sort the items with the checklist that is saving time, simpler and less confusing. Notification shows one time by box.

●Create a list of item restrictions so user knows what they can put into open box, and what to do with the junks.

●Offer an optional insurance/coverage from openbox or a third-party company. User will also take pictures of the box.

●We charge oversized items individually.

●We use our box size as unit. We charge one time, and user pays more for another extra service (return, more boxes).

●We create our company philosophy and vision statement, so users can have better idea what we do.

The Product

Please click here for Prototype

Advertisement

References:


https://www.penguin.co.uk/articles/features/2017/qpr/goobye-things-tips/

https://blog.beomni.com/tagged/stories

https://makespace.com/blog/posts/minimalist-living-tips/

https://www.pexels.com/

https://www.shutterstock.com/

The previews case study:

Go Meal,

Save the food

The next case study:

Little Monster,

the Mini Game

Linkedin

© 2020 Qian Li | All Rights Reserved.