Researches

Problems

- Wasting Money

- Forget about the food

- Not storing the food properly

- “Best before” and “Use by” date

- Don’t know a good recipe

- Take time to write a shopping list

Needs

- Save money

- Save time

- Save energy

- Eating healthier - Be happier

Goals

- Save money, time, and energy for the user

- Reduce food wasting problem

- More sense of responsibility

Solutions

A mobile app called Zero will bring people a more comfortable and happier grocery shopping and eating experience. A healthier body will give the user more possibilities for his life.

Competitive Analysis - Home Invetory
Fridge Pal

Pros:

• Meal Planner helps to plan meals inadvance

• Sharing shopping list with family members

• Categorize items into different categories so the user can find items easily

Cons:

• Meal Planner helps to plan meals inadvance

• Sharing shopping list with family members

• Categorize items into different categories so the user can find items easily

Pantry Check

Pros:

• Automatic real-time syncing between devices

• Record and track price and store

• Current inventory usage timeline

• Corporate with Trader Joe’s

Cons:

• Automatic real-time syncing between devices

• Record and track price and store

• Current inventory usage timeline

• Corporate with Trader Joe’s

Stephen：

“I hate that my food expires so often and I want to find ways to avoid this.”

Candies：

“I use the Note app on my phone to create a grocery shopping list. It takes a long time.”

Lucas：

“I keep track of my food by visually checking and making a mental note.”

Design Process
Main Features
Reminder
Remind you when the food is expired soon, so you have a better idea of what and when to eat. It includes “Good to eat,” “Expire Soon (use by date),” “Expire Soon (best by date).”
Recommend Food Storage
Storing food properly makes food last longer, so you will not waste extra money on food.
Shopping List
Automatically created shopping list gives you a better grocery shopping experience.
Recipe
Recommend recipes based on the food you already have. It also allows you to add all missing ingredients to your shopping list.
Statistics
Keep on track of your spendings and wastes on food will help you spend less money and waste less food.
Target Audience

LIVING AREA

Burlingame, CA

INCOME

Low to medium

LIVING EXPERIENCE LEVEL

low to medium

EDUCATION

High school diploma or higher

SHOPPING HABITS

Prefer to have a shopping list before shopping for groceries

AGE RANGE

18 years old to 35 years old

TECHNICAL LEVEL

Medium to high

GENDER

All gender groups

Age:

Gender:

Occupation:

Status:

Location:

20

Female

Student

Single

San Francisco

Bio
Lily is a college student living in a rented house with two other friends. She often cooks for herself because that’s cheaper than eating outside. She shops for groceries every one to two weeks. However, foods always get bad so easy and fast without her notice.
Keywords
usy, limited money, Just become independent, hi-tech
Frustrations
- Wasting so much food and money
- Feel bad when food goes bad
- Don’t know a appropriate way to store food - Forget what she has while shopping
Goals
- Save money and time - Wasting less food
- Eating healthier
- More Productive
- Save energy
Technology Level
Very Good

Empathy Map

Say
- I don’t like the feeling of wasting food
- I often forget what I have and what to buy while I am shopping
Food sometimes goes bad before exp. Date, because I didn’t store them properly.
Think
-It could be good to have something remind me about my food freshness
-It would be nice to save time by creating a shopping list
-To have some suggestions about how to store food is sweet
Do
-She wastes money on buying food repeatedly, and food spoiled
-She doesn’t like to open the refrigerator and check for food freshness all the time
-She is busy with study, so she wants to save time on thinking about what to cook and how to cook
Feel
-Feeling bad when she has to throw some spoiled food.
-Feeling stressed while some food is going bad but she doesn’t know what to cook with them
-Feeling happy about spending less time and money on food

Age:

Gender:

Occupation:

Status:

Location:

35

Female

Marketing Director

Single

New York, NY

Spending less time on food will help her to spend more time on improving her skills at work. She doesn’t cook often and always find spoiled food in her refrigerator.

Age:

Gender:

Occupation:

Status:

Location:

32

Male

Self-employed

Married

Seattle, Washington

Jeff owns a coffee shop in the center of the city. Has an upper-middle-income level, his business is profitable.as to take care of his father after a stroke, helps him out financially.

Findings

●Reminder Page:Folding menu of the storage location is not clear
●Reminder Page:No option for the user to delete an item if the user finishes it before Exp. date
●Reminder Page:The button of “Best by date” and “Use by date” is not working
●Statistics Page:The word “Spends” is not correct
●Statistics Page:Don’t know where to set up the “budget.”
●Statistics Page:The chart of “spendings” is not clear
●Notification Page:“Add” button is repeating with the “Add” button on recipe details page.
●Notification Page:No option to move items to other storage locations.
●URecipe Details Page:No option to uncheck items that are adding to the shopping list

Solution

●Change folding menu to buttons on the top, so the user will see them at once without scrolling down.
●Add checkbox for items and options of “Eaten,” “Move to,” “Add to” and “Delete.”
●Delete the two buttons and add buttons”Expired best by date” and “Expired use by date” at the top.
●Use “Statistics” instead of “Spends.”
●Add “Edit budget” button, and “Remaining budget” buttons on other pages.
●New designs for the charts of Food Spendings andFood Wastes
●New design for the “Add” button
●Add checkbox for items and options of “Move to”and “Delete.”
●Add checkbox for items that are adding to theshopping list.

Please click here for Prototype

References:

https://www.foodnetwork.com/recipes/packages/comfort-foods/easy-comfort-food-recipes/easy-comfort-food-recipes

https://www.allrecipes.com/recipes/16099/everyday-cooking/comfort-food/

https://www.pexels.com/

https://www.shutterstock.com/

The next case study:
Linkedin
© 2020 Qian Li | All Rights Reserved.
Researches

  • Problems

    - Wasting Money

    - Forget about the food

    - Not storing the food properly

    - “Best before” and “Use by” date

    - Don’t know a good recipe

    - Take time to write a shopping list

  • Needs

    - Save money

    - Save time

    - Save energy

    - Eating healthier - Be happier

  • Goals

    - Save money, time and energy for the user

    - Reduce food wasting problem

    - More sense of responsibility

Solutions
A mobile app called Zero will bring people a more comfortable and happier grocery shopping and eating experience. A healthier body will give the user more possibilities of his life.
Competitive Analysis - Home Invetory
Fridge Pal

Pros:

• Meal Planner helps to plan meals inadvance

• Sharing shopping list with family members

• Categorize items into different categories so the user can find items easily

Cons:

• Meal Planner helps to plan meals inadvance

• Sharing shopping list with family members

• Categorize items into different categories so the user can find items easily

Pantry Check

Pros:

• Automatic real-time syncing between devices

• Record and track price and store

• Current inventory usage timeline

• Corporate with Trader Joe’s

Cons:

• Automatic real-time syncing between devices

• Record and track price and store

• Current inventory usage timeline

• Corporate with Trader Joe’s

Survey Result
Design Process
Main Features
Information Architecture
Moodboard
How it works
Target Audience
Personal

Lily Lambert

“Limited Budget. Wants to save money on food.”

Age:

Gender:

Occupation:

Status:

Location:

20

Female

Student

Single

San Francisco

Bio
Lily is a college student living in a rented house with two other friends. She often cooks for herself because that’s cheaper than eating outside. She shops for groceries every one to two weeks. However, foods always get bad so easy and fast without her notice.
Keywords
usy, limited money, Just become independent, hi-tech
Frustrations
- Wasting so much food and money
- Feel bad when food goes bad
- Don’t know a appropriate way to store food - Forget what she has while shopping
Goals
- Save money and time - Wasting less food
- Eating healthier
- Save energy
Technology Level
Very Good

Empathy Map

  • Say
    - I don’t like the feeling of wasting food
    - I often forget what I have and what to buy while I am shopping
    - Food sometimes goes bad before exp. Date, because I didn’t store them properly.
  • Think
    -It could be good to have something remind me about my food freshness
    -It would be nice to save time by creating a shopping list
    -To have some suggestions about how to store food is sweet
  • Do
    -She wastes money on buying food repeatedly, and food spoiled
    -She doesn’t like to open the refrigerator and check for food freshness all the time
    -She is busy with study, so she wants to save time on thinking about what to cook and how to cook
  • Feel
    -Feeling bad when she has to throw some spoiled food.
    -Feeling stressed while some food is going bad but she doesn’t know what to cook with them
    -Feeling happy about spending less time and money on food

Sarah Hamiltom

“Want to use my time as efficiently as I can.”

  • Age: 35
  • Gender: Female
  • Occuliation: Marketing Director
  • Status: Single
  • Location: New York, NY
  • Spending less time on food will help her to spend more time on improving her skills at work. She doesn’t cook often and always find spoiled food in her refrigerator.

Jeff Bowell

“Too busy to think about what to eat everyday.”

  • Age: 32
  • Gender: Male
  • Occuliation: Self-employed
  • Status: Married
  • Location: Seattle, Washington
  • Jeff owns a coffee shop in the center of the city. Has an upper-middle-income level, his business is profitable.as to take care of his father after a stroke, helps him out financially.
User Tests ( 3 Rounds)
Findings

●Reminder Page:Folding menu of the storage location is not clear

●Reminder Page:No option for the user to delete an item if the user finishes it before Exp. date

●Reminder Page:The button of “Best by date” and “Use by date” is not working

●Statistics Page:The word “Spends” is not correct

●Statistics Page:Don’t know where to set up the “budget.”

●Statistics Page:The chart of “spendings” is not clear

●Notification Page:“Add” button is repeating with the “Add” button on recipe details page.

●Notification Page:No option to move items to other storage locations.

●Recipe Details Page:No option to uncheck items that are adding to the shopping list

Solution

●Change folding menu to buttons on the top, so the user will see them at once without scrolling down.

●Add checkbox for items and options of “Eaten,” “Move to,” “Add to” and “Delete.”

●Delete the two buttons and add buttons”Expired best by date” and “Expired use by date” at the top.

●Use “Statistics” instead of “Spends.”

●Add “Edit budget” button, and “Remaining budget” buttons on other pages.

●New designs for the charts of Food Spendings andFood Wastes

●New design for the “Add” button

●Add checkbox for items and options of “Move to”and “Delete.”

●Add checkbox for items that are adding to theshopping list.

The Product

Please click here for Prototype

References:


https://www.foodnetwork.com/recipes/packages/comfort-foods/easy-comfort-food-recipes/easy-comfort-food-recipes

https://www.allrecipes.com/recipes/16099/everyday-cooking/comfort-food/

https://www.pexels.com/

https://www.shutterstock.com/

The next case study:
Linkedin
© 2020 Qian Li | All Rights Reserved.